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A Collection Inspired by ASOS White

During the Studio II course students were asked to create a Mini-Collection for a brand of their choosing. They were required to create four looks, through flat patterning and draping.

The target market for ASOS White can be summed up by many of the young women who can be found raving about it online. They are in their early twenties to late thirties and have professional careers often in creative fields, such as advertising agencies, fashion magazines or graphic design firms, and looking fashionable for work is almost as important as looking appropriate. They live in big cities, perhaps London, L.A., Chicago or New York and are progressive and highly involved in social media. They enjoy wine, expensive coffees and have trendy exercise classes, but still rely on public transportation to get around. Their high cost of living doesn’t allow them to buy as much designer clothing as they would like and they love the sophisticated, functional pieces that they can afford from ASOS White.

The inspiration for this collaboration with ASOS White comes from origami. It highlights the folds, and pleats of origami and the shaping, hollows, and shadows they can create.

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This jumper features a princess seams and a relaxed silhouette. the left side princess panel has empire level seam with knife pleats going from this seam to the hem. The back jumper features princess seams, with a empire seam across the whole back. Below this seam the skirt has knife pleats along the skirt. The closure is a seam with buttons and loops along the princess line on the right front of the jumper, with a hook and eye where the seam meets the shoulder. This jumper is constructed from a solid charcoal cotton denim and is fully lined with red polyester lining.

This semi fitted shirt dress features a button front closure, collar with stand and single waist darts. The sleeves feature a fitted silhouette through the bicep and added fullness and decorative pleating near the hem. There is a seam just a bove the elbow, and a basic shirt cuff. This piece has been constructed from cotton and can be worn alone or paired with other pieces in the collection.

This cropped jacket features a relaxed boxy silhouette and collar with an open neckline and convertible collar. This jacket features a heart shaped yoke line above the bust and princess panels below. The yoke line has a sheer inset. The sleeves have a boxy fit and sheer panel, and are finished with an oversized cuff. The back features a yoke line with a sheer inset and a princess seams below. The yoke itself is also sheer and has some decorative pleating. This jacket is contructed from black denim with navy organza accents.

This shift dress features an asymmetric dropped waist, a mock neck collar, with a back yoke, and intersecting pleats that shape the bustline. The sleeves have intersecting pleats in a rust red wool double cloth, which accents the textured grey wool of the sleeve caps and dress. The dress is fully lined with a mauve polyester lining, and finished with an invisible zipper at center back and a matching covered buttons.